The Perfect Cup is a mobile beverage food truck offering a refreshing variety of treats, including snow cones, lemonade, hot and cold coffee, and hot chocolate.

As the co-owner and social media manager of The Perfect Cup, I have the opportunity to combine my leadership skills and my social media skills to drive brand awareness and customer engagement through strategic social media initiatives. During the first 4 months as the social media manager the Facebook account has seen substantial growth. The reach has increased by 37.4%, the engagement has increased by 128%, the follower count has increased by 108.7% and the amount of visits has increased by 131.6%. I retrieved these key analytics through the Meta Business Suite.