Ever After Prom and Formal is a boutique specializing in prom and formalwear, offering a curated selection of stylish, high-quality dresses and accessories.
As the TikTok Manager for Ever After Prom & Formal starting on June 19th, 2023, I implemented a strategic approach to content creation and engagement. During this time, the account saw substantial growth.
I focused on creating highly engaging content that resonated with our target audience, resulting in a major increase in comments and shares. A majority of our traffic came from the "For You" page (54.0%), demonstrating the effectiveness of our organic reach.
